Army targets Facebook and Bebo to recruit youngsters

Soldiers are being urged to post upbeat videos on internet sites like YouTube and MySpace, in an apparent attempt to win over the hearts and minds of Britain’s youngsters.

Information revealed under the Freedom of Information Act, has reportedly shown the tactic is part of the MoD’s “Online Engagement Strategy”.

According to the document, released this week, the MoD says it wants to harness new and emerging technologies to communicate and build its reputation.

It added that social networking sites such as Facebook and Bebo – which are hugely popular with young people – could also be used.

Politicians have said the strategy highlights the military’s “struggle” to recruit using traditional methods, but warn the move online may not provide an escape from its problems.

Army turns to youngsters’ favourite websites to find recruits (, 26 March 2008)