Safe sex proves very expensive
A government safer sex campaign aimed at teenagers has been branded a "gimmicky" waste of taxpayers' money.
"Want respect? Use a condom" campaign included a specially-made drama series, called "Thmbnls" which cost £250,000.
But only 5,576 mobile phone users signed up for the videos, which meant it cost £45 per subscriber when set against the cost of the film.
The government said the campaign was a success and the number of subscribers had exceeded its own targets.
The campaign targeted young people using mobile phones and social networking websites.
Official figures, obtained using a Freedom of Information request, show 5,576 people had signed up for the service in the four months since it launched.
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